When one visits a physical store, the customer is firstly greeted upon entry. Then, a proficient sales expert observes both the customer profile and the movement within the store. He seeks additional information to personalize the recommendations or sales script. He is also adept at handling customers' objections or complaints. Thus, the entire purchase journey is guided by an expert.

Cut to the digital world - as soon as the customer lands on a website or any online platform, she is left to make decisions all by herself due to the obvious absence of a sales expert.

In today's world of information overload and diminishing attention spans, it is of utmost importance that brands quickly identify customer's specific needs and provide personalized recommendations or solutions. The underlying problem is that interaction between brands and customers is largely broken as it is 'What' over 'Why'. This means the focus is on 'What' the customer wants to buy instead of 'Why'.

At Verifast, we are obsessed over switching this - 'Why' over 'What', just like an expert salesperson in a physical store will do. With the advent of LLMs or Generative AI, the potential of understanding context from language has been unlocked. This is being solved by building Goal driven Virtual Sales Agents.