How Verifast AI's AI Chatbot Helped Dr. Vaidya's Drive ₹15 Lakh+ in Sales

Introduction

With a legacy spanning over 150 years, Dr. Vaidya’s has been a cornerstone of holistic health and wellness in India. Founded by the Vaidya family, the brand has treated thousands of patients over generations and perfected 100+ FDA-approved formulations for Ayurvedic proprietary medicine.

As a part of the prestigious RPSG Group, the brand combines time-tested Ayurvedic traditions with modern innovation. Despite its strong foundation, the brand faced growing challenges in adapting to the digital-first e-commerce landscape.

To overcome these hurdles, Dr. Vaidya’s partnered with Verifast AI, leveraging cutting-edge AI Chatbot technology to revolutionize customer engagement.

The Burning Problems

1. High Customer Acquisition Costs
   The increasing cost of digital advertising made customer acquisition unsustainable without a scalable strategy to engage and retain customers effectively.

2. Lack of Concern-Led Conversions
   Ayurveda requires personalized recommendations and customer education. Dr. Vaidya’s struggled to address individual health concerns, leading to missed opportunities for conversions.

3. Inefficient Support Systems
   With growing demand, post-sale support was becoming increasingly delayed, expensive, and inefficient. Manual responses could not keep up with queries related to usage, delivery, and product suitability.

The Solution: Verifast AI

Dr. Vaidya’s turned to Verifast AI to revolutionize customer engagement. By integrating advanced AI chatbot automation, the brand tackled inefficiencies across the customer journey, from pre-purchase inquiries to post-sale support.

How Verifast AI Delivered Results:

1. Understanding Customer Intent
   Verifast AI used customer interactions to identify intent—whether a customer was looking for digestion aids, immunity boosters, or skincare products—and tailored recommendations accordingly.

2. Personalized Guidance with Follow-Up Questions
   The chatbot actively engaged customers by asking relevant follow-up questions, ensuring they found the most suitable products. For example, someone browsing immunity products would be asked about their lifestyle and routines to refine recommendations.

3. Streamlined Product Discovery
   Ai powered chatbot solution enabled customers to explore available SKUs with a single click, reducing friction in the buying process.

4. Proactive Post-Sale Support

   • Customers received guidance on dosage and usage instructions for products like health supplements.

   • The chatbot for customer care empathized with customer concerns, ensuring satisfaction at every stage.

5. Multilingual and 24/7 Support
   Verifast AI’s AI chatbot for customer service supported 100+ languages allowing Dr. Vaidya’s to cater to a diverse audience across India and beyond, ensuring no query was left unanswered.

6. Auto-Applied Discounts
   The automated chatbot automatically applied coupon codes during checkout, enhancing the shopping experience and increasing cart value.

7. Lead Generation and Retargeting
   By analyzing interactions, Verifast AI's lead generation chatbot identified over 4,000 qualified leads, enabling Dr. Vaidya’s to retarget potential customers with personalized offers.

The Results?

The partnership between Dr. Vaidya’s and Verifast AI resulted in tangible and transformative outcomes:

• ₹15 lakh+ Sales Generated: A direct impact on revenue through AI-driven customer engagement.

• 50,000+ Queries Resolved: Instant responses and seamless support enhanced the customer experience.

• 4,000+ Leads Generated: Captured and qualified leads for retargeting campaigns.

• 25,000+ Customers Handled: Unique customer interactions managed effectively without human intervention.

• CSAT Improvement: Achieved 90% customer satisfaction scores due to personalized and empathetic support.

• Cost Reduction: Automated support drastically reduced reliance on human agents.

Conclusion

For a heritage-driven brand like Dr. Vaidya’s, integrating modern technology with traditional values was key to staying competitive. Dr. Vaidya’s partnership with Verifast AI showcases how leveraging AI-driven chatbot solutions can transform e-commerce operations. Verifast AI demonstrated how AI-powered solutions can enhance customer satisfaction, drive sales, and optimize operations. By combining automation with a customer-first approach, Dr. Vaidya’s has set a new benchmark for success in the health and wellness sector.