How Verifast AI's Chatbot Boosted Grandmaa Secret Sales by 25% and Reduced Cart Abandonment by 15%

Nidhi’s Grandmaa Secret was launched in March 2023 by Nidhi and Rajni Dua after they noticed a growing demand for their grandmother’s homemade hair oil, known for its effectiveness against hair fall. For women staying in their apartment, first, they had been preparing relatively very small quantities of hair oil until the appreciable response pushed them into doing business. Soon Nidhi's Grandmaa Secret became the sought-after name for herbal hair care with traditional ingredients such as amla, hibiscus, and aloe vera blended in this way for age-old remedies infused into the modern needs of the consumers.

As the brand grew digitally, it became a test to replicate the personal experience that customers adored being guided through digitally. To maintain the personal connection while increasing efficiency, Nidhi's Grandmaa Secret moved to Verifast AI's AI chatbot - bridging tradition with technology.

Challenges Faced

Despite their popularity, Nidhi’s Grandmaa Secret encountered several key challenges.

• High Cart Abandonment

  Customers frequently abandoned their carts mid-purchase due to hesitation and purchase anxiety, caused by uncertainty about the suitability or benefits of the product.

• Stagnant Conversion Rates

  While online visitors were exploring the brand's products, turning them into loyal customers remained a major challenge. The inability to effectively convert visitors into buyers led to flat growth.

• Rising Acquisition Costs

  Increasing customer acquisition costs made it harder to justify marketing spend, especially with visitors leaving without converting. This highlighted the need for a cost-effective AI assistant chatbot to engage and guide potential customers directly.

Solution

To address these challenges, Nidhi’s Grandmaa Secret partnered with Verifast AI to implement a tailored AI chatbot on their website. The solution included:

• Discount Nudges:- The AI Chatbot observes customer behavior like scrolling patterns, time spent on product pages, or repeated visits to a specific item. Based on these insights, it strategically offers discount nudges, such as “Still thinking about this item? Here’s 10% off just for you.” This behavior-based approach ensures that discounts are shown to the right customers at the right time.

• Lead generation:- The chatbot collects customer information in a completely organic manner by incorporating natural prompts during the conversation, such as offering exclusive deals in exchange for phone numbers, leading to lead capture that is non-intrusive and organic, and setting up brands for future remarketing efforts.

• Create Urgency:- After the customer has provided his details, Verifast AI creates a sense of urgency by offering limited-time deals to encourage quicker action. For instance, it might say, "Thank you! Here's your exclusive 10% off, valid for the next 5 minutes!". These personalized, time-sensitive nudges boost conversions while maintaining engagement.

• Proves Brand Credibility:- If a customer expresses doubt about the brand or product, the AI Chatbot emerges to generate trust through authentic customer reviews and ratings. For example, it can say, "This product has a 4.8-star rating from over 500 users" or displays testimonials such as "This worked wonders for my skin in just two weeks!" Such benefits of a chatbot enhance trust and reduce hesitation.

• Show Custom Carousel:- The chatbot displays personalized product recommendations in a carousel format, with products featuring an "Add to Cart" button. This allows customers to directly add items to their cart without extra steps, creating a seamless and efficient shopping experience.

• Follow-up Questions:- The follow-up questions by the chatbot help keeping up engagement, ensuring a seamless interaction. These questions nudge the customers to explore further or take certain actions, hence avoiding any breaks in their journey.

• 24/7 Personalized Product Guidance: Round the clock, the AI chatbot guides customers through choosing the best products that target their hair problems, such as hair fall and scalp health, so that every customer has a hassle-free experience yet personalized.

• Real-Time Ingredient Education in 100+ Languages: With instant, multilingual responses about ingredients such as amla and hibiscus, the chatbot helped customers understand product benefits, enhancing confidence and trust in their choices.

• Proactive Add-to-Cart Nudges: Encouraged hesitant customers with personalized, real-time prompts to finalize their purchase, effectively reducing cart abandonment.

• Smart Recommendations to Drive Engagement and Sales: Based on browsing patterns and customer preferences, the chatbot offered tailored product suggestions, encouraging additional purchases and boosting overall engagement.

Results

With Verifast AI’s chatbot integration, Nidhi’s Grandmaa Secret achieved impressive outcomes:

• Boosted Conversions: Personalized guidance through an AI Chatbot turned visitors into customers, resulting in a 30% increase in conversion rates.

• Reduced Abandonment: The chatbot gave customers instant answers to their queries, and reduced cart abandonment by 15%, allowing more customers to confidently complete their purchases.

• Record Sales Growth: The engagement created by the chatbot with recommendations and real-time support had a peak monthly revenue of ₹1,91,822, resulting in 25% increased sales and 59x ROI from the AI-based Chatbot.

Conclusion

Verifast AI’s AI Chatbot supported Nidhi's Grandmaa Secret in turning a personal, traditional brand into a digital experience through AI-powered chat support, real-time ingredient education, and tailored product recommendations to customers for improving conversion rates, thereby fostering loyalty, and making sustainable growth in heritage one product at a time.