Winning customers - Wellbeing Nutrition

Apr 8, 2024

Blue Flower

In an innovative leap forward, Verifast AI and Wellbeing Nutrition embarked on a mission to redefine the landscape of customer engagement and sales in the Health and Wellness industry.
This partnership has not only addressed key business challenges head-on but has also paved the way for a new era of AI-driven personalized customer experiences. This detailed case study highlights how strategic AI integration can revolutionize brand interaction, driving both engagement and sales to new heights.

About Wellbeing Nutrition

Wellbeing Nutrition, with its revolutionary approach to health and wellness, has established a formidable presence in the market. Boasting over $12 million in revenue and a robust omni-channel distribution across 1200+ retail outlets, the brand is a beacon of excellence in offering scientifically backed, clean health products. Its commitment to quality is reflected in its global sourcing strategy and adherence to the highest manufacturing standards.

Problems Begging To Be Solved

Despite its impressive market standing, Wellbeing Nutrition faced significant challenges:

  • Educating customers on the about the science backed results of its supplements

  • Guiding them to select the right SKU from a range of 100 options across 10 categories

  • Managing rising customer acquisition costs, especially from digital ad spending.

Verifast AI's Tailored Solution

Verifast AI trained and deployed the AI chatbot designed to serve as an online health expert directly on Wellbeing Nutrition's website. This solution was meticulously implemented through the following steps:

  1. Quick Integration: The AI chatbot was quickly integrated into Wellbeing Nutrition's Shopify store, trained on detailed product dockets including research reports, to ensure a robust recommendation system.

  2. Multi-Lingual Support for Global Customer Base: Understanding the diverse linguistic needs of Wellbeing Nutrition's customers, the AI Expert was enabled to communicate in over 50 languages, including Hindi, Arabic, and Spanish, ensuring no barrier in customer engagement.

  1. Consultative, Concern-Led Interaction: Emphasizing a personalized approach, the AI started conversations with leading questions about health concerns, using the responses to recommend the most appropriate products from Wellbeing Nutrition’s extensive catalogue. This method not only aligned with the brand’s concern-led philosophy but also fostered a deeper connection with customers.

  1. Creating Urgency with Smart Nudges: Recognizing the brief attention span of online shoppers, the AI deployed smart nudges and time-limited discount offers to encourage immediate action, significantly boosting impulse purchases and conversions.

  1. Human Touch for Hesitant Shoppers: For customers still undecided after the AI interaction, a seamless transition was offered to book a free consultation with an in-house nutritionist. This blend of AI efficiency with human expertise effectively captured low-intent buyers, enhancing overall conversion rates.

Unprecedented Impact

The deployment of Verifast AI’s solution led to remarkable outcomes:

  • Interaction with over 10,000 unique customers in the first month, showcasing the AI's ability to engage effectively at scale.

  • 37% of customers shared personal attributes like health concerns and demographics, enabling precise personalization and targeted recommendations

  • An industry-leading 14% conversion rate post-AI chat, demonstrating the efficacy of the personalized, concern-led approach.

  • Over 550 appointments booked with in-house nutritionists, bridging the gap between digital and personal consultation. The bookings got converted at 45%.

Conclusion

This collaboration between Verifast AI and Wellbeing Nutrition has set a new benchmark for AI-driven customer service in the health and wellness sector. By prioritizing customer education, personalization, and engagement through an innovative AI solution, Verifast AI has not only elevated Wellbeing Nutrition's brand experience but also significantly improved its sales metrics.

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