Track performance by UTM, campaign, or traffic source
Attribute orders and revenue directly to chatbot interactions
Measure the ROI of your AI sales agent and justify future investment
See volume split: pre-sales vs. post-sales queries, returns, order status, etc.
Align support staffing and chatbot script updates to real demand
Completely control and optimize AI agent training for your top use cases
Quantify conversion rates at each touchpoint: Bot open → Chat start → Product interest → Checkout
A/B test chatbot replies and site tweaks at stages with the highest bounce rates
Adjust chatbot timing, prompts and page content based on where users consistently bounce
Identify what people actually ask on every page—be it PDPs, homepages, or checkout.
Improve content, SEO, and UI based on real user behavior, not guesses.
